Visitors
Revised14.2million
visitors
−1.8% vs 2024 (14,511,188)
- Period
- 2025
- Source
- Source: Ministry of Tourism and Sports
Southern region · TH-83
Phuket received 14,248,853 visitors in 2025 (3,500,649 Thai and 10,748,204 foreign), generating THB 555.4 billion in tourism revenue, according to the Ministry of Tourism and Sports. It ranked 4th of 77 provinces by visitors and 2nd by revenue.
14.2million
visitors
−1.8% vs 2024 (14,511,188)
THB555billion
−2.8% vs 2024 (THB 571.6 billion)
76.4%
−2.3 points vs 2024 (78.6%)
4th
4.0% of all province visits
Hollow markers show provisional or estimated values. Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.
| Year | All visitors | Thai | Foreign |
|---|---|---|---|
| 2025 | 14,248,853 | 3,500,649 | 10,748,204 |
| 2024 | 14,511,188 | 3,445,695 | 11,065,493 |
| 2023 | 12,209,044 | 3,426,950 | 8,782,094 |
| 2022 | 5,767,471 | 2,431,119 | 3,336,352 |
| 2021 | 1,148,304 | 923,767 | 224,537 |
| 2020 | 4,003,290 | 1,892,436 | 2,110,854 |
| 2019 | 14,576,466 | 3,977,545 | 10,598,921 |
Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.
Between 2019 and 2025, visitor numbers in Phuket were highest in 2019 (14,576,466) and lowest in 2021 (1,148,304). Visitors in 2025 were 2.2% lower than in 2019, the last year before the COVID-19 pandemic.
Foreign visitors made up 75.4% of visitors to Phuket in 2025, compared with 22.1% across all provinces. Tourism revenue averaged THB 38,981 per visitor, against THB 8,102 nationally (calculated by ThailandStats from the published totals).
The ministry counts a visitor in every province they visit, including day visitors and people visiting friends or relatives. These figures are therefore visits to Phuket, not a count of different people, and foreign visitors here are not the same measure as international arrivals to Thailand.
Hollow markers show provisional or estimated values. Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.
| Year | All visitors (THB) | From Thai visitors (THB) | From foreign visitors (THB) |
|---|---|---|---|
| 2025 | THB 555.4 billion | THB 40.3 billion | THB 515.2 billion |
| 2024 | THB 571.6 billion | THB 38.6 billion | THB 532.9 billion |
| 2023 | THB 446.7 billion | THB 37.0 billion | THB 409.7 billion |
| 2022 | THB 192.0 billion | THB 24.8 billion | THB 167.2 billion |
| 2021 | THB 21.3 billion | THB 8.3 billion | THB 13.1 billion |
| 2020 | THB 108.5 billion | THB 20.9 billion | THB 87.5 billion |
| 2019 | THB 442.9 billion | THB 49.7 billion | THB 393.2 billion |
Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.
| Year | Occupancy rate (%) | Guests |
|---|---|---|
| 2025 | 76.4% | 12,657,079 |
| 2024 | 78.6% | 12,914,886 |
| 2023 | 73.2% | 10,729,539 |
| 2022 | 42.0% | 4,918,168 |
| 2021 | 7.8% | 925,209 |
| 2020 | 19.5% | 3,544,395 |
| 2019 | 75.3% | 13,047,000 |
Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.
Phuket ranked 1st of 14 provinces in the Southern region by visitors in 2025.
| Province | Visitors | Revenue | Rank in region | Rank of 77 |
|---|---|---|---|---|
| Phuket | 14,248,853 | THB 555.4 billion | 1 | 4 |
| Surat Thani | 9,291,611 | THB 136.5 billion | 2 | 10 |
| Songkhla | 7,184,493 | THB 54.0 billion | 3 | 11 |
| Krabi | 6,335,295 | THB 105.9 billion | 4 | 15 |
| Nakhon Si Thammarat | 4,499,104 | THB 17.1 billion | 5 | 23 |
| Phang Nga | 4,355,456 | THB 59.0 billion | 6 | 24 |
| Satun | 2,374,987 | THB 13.5 billion | 7 | 39 |
| Yala | 2,033,274 | THB 8.3 billion | 8 | 44 |
| Chumphon | 1,969,220 | THB 8.0 billion | 9 | 45 |
| Phatthalung | 1,943,996 | THB 4.5 billion | 10 | 47 |
| Trang | 1,774,488 | THB 9.1 billion | 11 | 50 |
| Narathiwat | 1,241,434 | THB 4.8 billion | 12 | 60 |
| Ranong | 1,031,767 | THB 4.0 billion | 13 | 67 |
| Pattani | 643,995 | THB 2.1 billion | 14 | 74 |
Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.
Nationally, Phuket ranked 2nd of 77 by tourism revenue in 2025. See the most visited provinces in Thailand for the full ranking.
Figures are the Ministry of Tourism and Sports' January–December province table. The publisher defines visitors (ผู้เยี่ยมเยือน) as people travelling for tourism and other purposes such as visiting friends or relatives, whether or not they stay overnight, and whether they stay in accommodation, with friends or relatives, or elsewhere. Visitors are counted in each province they visit, so the national total is a count of province visits, not of people, and foreign visitors are not comparable with international arrivals. Revenue is the publisher's estimate of visitor spending in million baht. Occupancy is the accommodation occupancy rate in per cent. Each year is taken from the most recent release that reports it after review by the publisher's statistics committee (marked R), where one exists; the release is recorded for every value. The national figures are the publisher's own totals, not sums calculated by ThailandStats.
2020 and 2021 are marked P (preliminary). For those years the publisher counts foreign visitors as foreigners who entered Thailand before the border closure and stayed in the provinces, excluding foreigners working in Thailand.
The publisher's regional subtotals are not ingested: its regional grouping changed during the period and differs from the six-region system used on this site.
Two province names are misspelt in some releases (ประจวบศิรีขันธ์, ศรีษะเกษ) and are matched to Prachuap Khiri Khan and Sisaket.
Licence: the publisher does not state reuse terms (unconfirmed). Figures are republished as attributed statistical facts.
Tourism statistics by province, annual
All 77 provinces ranked by visitors and revenue, 2025
International arrivals to Thailand
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