Visitors
Revised2.4million
visitors
+1.4% vs 2024 (2,342,623)
- Period
- 2025
- Source
- Source: Ministry of Tourism and Sports
Southern region · TH-91
Satun received 2,374,987 visitors in 2025 (1,906,026 Thai and 468,961 foreign), generating THB 13.5 billion in tourism revenue, according to the Ministry of Tourism and Sports. It ranked 39th of 77 provinces by visitors and 21st by revenue.
2.4million
visitors
+1.4% vs 2024 (2,342,623)
THB13.5billion
+3.2% vs 2024 (THB 13.1 billion)
68.5%
−0.9 points vs 2024 (69.5%)
39th
0.7% of all province visits
Hollow markers show provisional or estimated values. Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.
| Year | All visitors | Thai | Foreign |
|---|---|---|---|
| 2025 | 2,374,987 | 1,906,026 | 468,961 |
| 2024 | 2,342,623 | 1,881,503 | 461,120 |
| 2023 | 2,078,403 | 1,772,031 | 306,372 |
| 2022 | 1,610,061 | 1,572,853 | 37,208 |
| 2021 | 475,101 | 473,870 | 1,231 |
| 2020 | 812,549 | 774,428 | 38,121 |
| 2019 | 1,556,230 | 1,371,526 | 184,704 |
Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.
Between 2019 and 2025, visitor numbers in Satun were highest in 2025 (2,374,987) and lowest in 2021 (475,101). Visitors in 2025 were 52.6% higher than in 2019, the last year before the COVID-19 pandemic.
Foreign visitors made up 19.7% of visitors to Satun in 2025, compared with 22.1% across all provinces. Tourism revenue averaged THB 5,688 per visitor, against THB 8,102 nationally (calculated by ThailandStats from the published totals).
The ministry counts a visitor in every province they visit, including day visitors and people visiting friends or relatives. These figures are therefore visits to Satun, not a count of different people, and foreign visitors here are not the same measure as international arrivals to Thailand.
Hollow markers show provisional or estimated values. Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.
| Year | All visitors (THB) | From Thai visitors (THB) | From foreign visitors (THB) |
|---|---|---|---|
| 2025 | THB 13.5 billion | THB 10.5 billion | THB 3.1 billion |
| 2024 | THB 13.1 billion | THB 10.3 billion | THB 2.8 billion |
| 2023 | THB 10.8 billion | THB 9.1 billion | THB 1.7 billion |
| 2022 | THB 6.9 billion | THB 6.8 billion | THB 178.9 million |
| 2021 | THB 1.9 billion | THB 1.9 billion | THB 5.9 million |
| 2020 | THB 4.8 billion | THB 4.6 billion | THB 196.8 million |
| 2019 | THB 9.2 billion | THB 8.3 billion | THB 923.5 million |
Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.
| Year | Occupancy rate (%) | Guests |
|---|---|---|
| 2025 | 68.5% | 1,161,839 |
| 2024 | 69.5% | 1,173,656 |
| 2023 | 61.9% | 1,051,176 |
| 2022 | 49.7% | 893,020 |
| 2021 | 19.5% | 288,562 |
| 2020 | 30.9% | 422,173 |
| 2019 | 62.5% | 831,902 |
Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.
Satun ranked 7th of 14 provinces in the Southern region by visitors in 2025.
| Province | Visitors | Revenue | Rank in region | Rank of 77 |
|---|---|---|---|---|
| Phuket | 14,248,853 | THB 555.4 billion | 1 | 4 |
| Surat Thani | 9,291,611 | THB 136.5 billion | 2 | 10 |
| Songkhla | 7,184,493 | THB 54.0 billion | 3 | 11 |
| Krabi | 6,335,295 | THB 105.9 billion | 4 | 15 |
| Nakhon Si Thammarat | 4,499,104 | THB 17.1 billion | 5 | 23 |
| Phang Nga | 4,355,456 | THB 59.0 billion | 6 | 24 |
| Satun | 2,374,987 | THB 13.5 billion | 7 | 39 |
| Yala | 2,033,274 | THB 8.3 billion | 8 | 44 |
| Chumphon | 1,969,220 | THB 8.0 billion | 9 | 45 |
| Phatthalung | 1,943,996 | THB 4.5 billion | 10 | 47 |
| Trang | 1,774,488 | THB 9.1 billion | 11 | 50 |
| Narathiwat | 1,241,434 | THB 4.8 billion | 12 | 60 |
| Ranong | 1,031,767 | THB 4.0 billion | 13 | 67 |
| Pattani | 643,995 | THB 2.1 billion | 14 | 74 |
Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.
Nationally, Satun ranked 21st of 77 by tourism revenue in 2025. See the most visited provinces in Thailand for the full ranking.
Figures are the Ministry of Tourism and Sports' January–December province table. The publisher defines visitors (ผู้เยี่ยมเยือน) as people travelling for tourism and other purposes such as visiting friends or relatives, whether or not they stay overnight, and whether they stay in accommodation, with friends or relatives, or elsewhere. Visitors are counted in each province they visit, so the national total is a count of province visits, not of people, and foreign visitors are not comparable with international arrivals. Revenue is the publisher's estimate of visitor spending in million baht. Occupancy is the accommodation occupancy rate in per cent. Each year is taken from the most recent release that reports it after review by the publisher's statistics committee (marked R), where one exists; the release is recorded for every value. The national figures are the publisher's own totals, not sums calculated by ThailandStats.
2020 and 2021 are marked P (preliminary). For those years the publisher counts foreign visitors as foreigners who entered Thailand before the border closure and stayed in the provinces, excluding foreigners working in Thailand.
The publisher's regional subtotals are not ingested: its regional grouping changed during the period and differs from the six-region system used on this site.
Two province names are misspelt in some releases (ประจวบศิรีขันธ์, ศรีษะเกษ) and are matched to Prachuap Khiri Khan and Sisaket.
Licence: the publisher does not state reuse terms (unconfirmed). Figures are republished as attributed statistical facts.
Tourism statistics by province, annual
All 77 provinces ranked by visitors and revenue, 2025
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