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Southern region · TH-95

Yala statistics

Yala received 2,033,274 visitors in 2025 (1,119,208 Thai and 914,066 foreign), generating THB 8.3 billion in tourism revenue, according to the Ministry of Tourism and Sports. It ranked 44th of 77 provinces by visitors and 33rd by revenue.

Data through
2025
Updated
Source retrieved

Visitors

Revised

2.0million

visitors

+3.6% vs 2024 (1,963,459)

Period
2025
Source
Source: Ministry of Tourism and Sports

Tourism revenue

Revised

THB8.3billion

+12.5% vs 2024 (THB 7.4 billion)

Period
2025
Source
Source: Ministry of Tourism and Sports

Accommodation occupancy

Revised

80.9%

+3.5 points vs 2024 (77.4%)

Period
2025
Source
Source: Ministry of Tourism and Sports

Rank by visitors

Revised

44th

0.6% of all province visits

Period
2025, of 77
Source
Source: Ministry of Tourism and Sports

Visitors

Visitors to Yala, by year2019 to 2025, Thai and foreign visitors combined.
0625k1.3m1.9m2.5m20192021202320252m

Hollow markers show provisional or estimated values. Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Visitors to Yala by yearThai and foreign visitors, counted in each province visited
YearAll visitorsThaiForeign
20252,033,2741,119,208914,066
20241,963,4591,103,270860,189
20231,700,7861,015,247685,539
20221,070,066909,691160,375
2021229,555229,5550
2020414,228331,05283,176
2019689,938145,191544,747

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

What the figures show

Between 2019 and 2025, visitor numbers in Yala were highest in 2025 (2,033,274) and lowest in 2021 (229,555). Visitors in 2025 were 194.7% higher than in 2019, the last year before the COVID-19 pandemic.

Foreign visitors made up 45.0% of visitors to Yala in 2025, compared with 22.1% across all provinces. Tourism revenue averaged THB 4,089 per visitor, against THB 8,102 nationally (calculated by ThailandStats from the published totals).

The ministry counts a visitor in every province they visit, including day visitors and people visiting friends or relatives. These figures are therefore visits to Yala, not a count of different people, and foreign visitors here are not the same measure as international arrivals to Thailand.

Tourism revenue

Tourism revenue in Yala, by year2019 to 2025, revenue from Thai and foreign visitors, Thai baht.
02.5bn5bn7.5bn10bn20192021202320258.3bn

Hollow markers show provisional or estimated values. Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Tourism revenue in Yala by yearRevenue from visitors, Thai baht
YearAll visitors (THB)From Thai visitors (THB)From foreign visitors (THB)
2025THB 8.3 billionTHB 3.9 billionTHB 4.4 billion
2024THB 7.4 billionTHB 3.6 billionTHB 3.8 billion
2023THB 5.8 billionTHB 2.8 billionTHB 3.0 billion
2022THB 3.0 billionTHB 2.5 billionTHB 585.5 million
2021THB 567.0 millionTHB 567.0 millionTHB 0
2020THB 1.3 billionTHB 948.0 millionTHB 393.3 million
2019THB 3.3 billionTHB 524.4 millionTHB 2.8 billion

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Accommodation

Accommodation in Yala by yearOccupancy rate and guests staying in accommodation
YearOccupancy rate (%)Guests
202580.9%1,206,668
202477.4%1,170,160
202374.4%1,021,323
202258.4%818,765
202113.0%188,787
202026.4%349,731
201951.9%640,793

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Compared with the Southern region

Yala ranked 8th of 14 provinces in the Southern region by visitors in 2025.

Southern region: provinces by visitors, 2025Rank in region; national rank of 77
ProvinceVisitorsRevenueRank in regionRank of 77
Phuket14,248,853THB 555.4 billion14
Surat Thani9,291,611THB 136.5 billion210
Songkhla7,184,493THB 54.0 billion311
Krabi6,335,295THB 105.9 billion415
Nakhon Si Thammarat4,499,104THB 17.1 billion523
Phang Nga4,355,456THB 59.0 billion624
Satun2,374,987THB 13.5 billion739
Yala2,033,274THB 8.3 billion844
Chumphon1,969,220THB 8.0 billion945
Phatthalung1,943,996THB 4.5 billion1047
Trang1,774,488THB 9.1 billion1150
Narathiwat1,241,434THB 4.8 billion1260
Ranong1,031,767THB 4.0 billion1367
Pattani643,995THB 2.1 billion1474

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Nationally, Yala ranked 33rd of 77 by tourism revenue in 2025. See the most visited provinces in Thailand for the full ranking.

About Yala

Name in Thai
ยะลา
ISO 3166-2 code
TH-95
Region
Southern (six-region system)
Type
Province (changwat)
Location of Yala in ThailandYala
Yala highlighted

Methodology

Figures are the Ministry of Tourism and Sports' January–December province table. The publisher defines visitors (ผู้เยี่ยมเยือน) as people travelling for tourism and other purposes such as visiting friends or relatives, whether or not they stay overnight, and whether they stay in accommodation, with friends or relatives, or elsewhere. Visitors are counted in each province they visit, so the national total is a count of province visits, not of people, and foreign visitors are not comparable with international arrivals. Revenue is the publisher's estimate of visitor spending in million baht. Occupancy is the accommodation occupancy rate in per cent. Each year is taken from the most recent release that reports it after review by the publisher's statistics committee (marked R), where one exists; the release is recorded for every value. The national figures are the publisher's own totals, not sums calculated by ThailandStats.

2020 and 2021 are marked P (preliminary). For those years the publisher counts foreign visitors as foreigners who entered Thailand before the border closure and stayed in the provinces, excluding foreigners working in Thailand.

The publisher's regional subtotals are not ingested: its regional grouping changed during the period and differs from the six-region system used on this site.

Two province names are misspelt in some releases (ประจวบศิรีขันธ์, ศรีษะเกษ) and are matched to Prachuap Khiri Khan and Sisaket.

Licence: the publisher does not state reuse terms (unconfirmed). Figures are republished as attributed statistical facts.

Sources

Tourism statistics by province, annual

Source
MOTS Domestic Tourism Statistics by province
Dataset
Domestic Tourism Statistics, classified by region and province (สถานการณ์การท่องเที่ยวในประเทศ รายจังหวัด): January–December cumulative table
Last updated by publisher
17 June 2026
Retrieved
23 September 2026
Licence
Not stated by the publisher (unconfirmed)
Source releases used (5)

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