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Western region · TH-77

Prachuap Khiri Khan statistics

Prachuap Khiri Khan received 11,493,514 visitors in 2025 (10,721,956 Thai and 771,558 foreign), generating THB 53.7 billion in tourism revenue, according to the Ministry of Tourism and Sports. It ranked 6th of 77 provinces by visitors and 9th by revenue.

Data through
2025
Updated
Source retrieved

Visitors

Revised

11.5million

visitors

+1.6% vs 2024 (11,313,134)

Period
2025
Source
Source: Ministry of Tourism and Sports

Tourism revenue

Revised

THB53.7billion

+3.9% vs 2024 (THB 51.7 billion)

Period
2025
Source
Source: Ministry of Tourism and Sports

Accommodation occupancy

Revised

72.8%

+1.8 points vs 2024 (71.0%)

Period
2025
Source
Source: Ministry of Tourism and Sports

Rank by visitors

Revised

6th

3.2% of all province visits

Period
2025, of 77
Source
Source: Ministry of Tourism and Sports

Visitors

Visitors to Prachuap Khiri Khan, by year2019 to 2025, Thai and foreign visitors combined.
05m10m15m20m201920212023202511.5m

Hollow markers show provisional or estimated values. Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Visitors to Prachuap Khiri Khan by yearThai and foreign visitors, counted in each province visited
YearAll visitorsThaiForeign
202511,493,51410,721,956771,558
202411,313,13410,556,810756,324
202311,216,75610,660,268556,488
20229,470,6759,319,587151,088
20212,677,1162,673,5193,597
20204,108,9413,920,292188,649
20197,259,6696,023,3931,236,276

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

What the figures show

Between 2019 and 2025, visitor numbers in Prachuap Khiri Khan were highest in 2025 (11,493,514) and lowest in 2021 (2,677,116). Visitors in 2025 were 58.3% higher than in 2019, the last year before the COVID-19 pandemic.

Foreign visitors made up 6.7% of visitors to Prachuap Khiri Khan in 2025, compared with 22.1% across all provinces. Tourism revenue averaged THB 4,671 per visitor, against THB 8,102 nationally (calculated by ThailandStats from the published totals).

The ministry counts a visitor in every province they visit, including day visitors and people visiting friends or relatives. These figures are therefore visits to Prachuap Khiri Khan, not a count of different people, and foreign visitors here are not the same measure as international arrivals to Thailand.

Tourism revenue

Tourism revenue in Prachuap Khiri Khan, by year2019 to 2025, revenue from Thai and foreign visitors, Thai baht.
025bn50bn75bn100bn201920212023202553.7bn

Hollow markers show provisional or estimated values. Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Tourism revenue in Prachuap Khiri Khan by yearRevenue from visitors, Thai baht
YearAll visitors (THB)From Thai visitors (THB)From foreign visitors (THB)
2025THB 53.7 billionTHB 45.6 billionTHB 8.1 billion
2024THB 51.7 billionTHB 43.5 billionTHB 8.2 billion
2023THB 45.7 billionTHB 39.8 billionTHB 5.9 billion
2022THB 33.9 billionTHB 32.4 billionTHB 1.5 billion
2021THB 10.5 billionTHB 10.5 billionTHB 36.3 million
2020THB 18.0 billionTHB 16.1 billionTHB 1.9 billion
2019THB 42.4 billionTHB 28.6 billionTHB 13.8 billion

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Accommodation

Accommodation in Prachuap Khiri Khan by yearOccupancy rate and guests staying in accommodation
YearOccupancy rate (%)Guests
202572.8%6,017,100
202471.0%5,855,252
202371.2%5,643,495
202261.0%4,874,708
202121.2%1,603,835
202035.7%2,492,723
201964.4%4,382,130

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Compared with the Western region

Prachuap Khiri Khan ranked 2nd of 5 provinces in the Western region by visitors in 2025.

Western region: provinces by visitors, 2025Rank in region; national rank of 77
ProvinceVisitorsRevenueRank in regionRank of 77
Kanchanaburi15,151,969THB 38.1 billion13
Prachuap Khiri Khan11,493,514THB 53.7 billion26
Phetchaburi10,840,068THB 37.0 billion38
Ratchaburi3,162,003THB 6.6 billion433
Tak2,303,803THB 8.1 billion541

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Nationally, Prachuap Khiri Khan ranked 9th of 77 by tourism revenue in 2025. See the most visited provinces in Thailand for the full ranking.

About Prachuap Khiri Khan

Name in Thai
ประจวบคีรีขันธ์
ISO 3166-2 code
TH-77
Region
Western (six-region system)
Type
Province (changwat)
Location of Prachuap Khiri Khan in ThailandPrachuap Khiri Khan
Prachuap Khiri Khan highlighted

Methodology

Figures are the Ministry of Tourism and Sports' January–December province table. The publisher defines visitors (ผู้เยี่ยมเยือน) as people travelling for tourism and other purposes such as visiting friends or relatives, whether or not they stay overnight, and whether they stay in accommodation, with friends or relatives, or elsewhere. Visitors are counted in each province they visit, so the national total is a count of province visits, not of people, and foreign visitors are not comparable with international arrivals. Revenue is the publisher's estimate of visitor spending in million baht. Occupancy is the accommodation occupancy rate in per cent. Each year is taken from the most recent release that reports it after review by the publisher's statistics committee (marked R), where one exists; the release is recorded for every value. The national figures are the publisher's own totals, not sums calculated by ThailandStats.

2020 and 2021 are marked P (preliminary). For those years the publisher counts foreign visitors as foreigners who entered Thailand before the border closure and stayed in the provinces, excluding foreigners working in Thailand.

The publisher's regional subtotals are not ingested: its regional grouping changed during the period and differs from the six-region system used on this site.

Two province names are misspelt in some releases (ประจวบศิรีขันธ์, ศรีษะเกษ) and are matched to Prachuap Khiri Khan and Sisaket.

Licence: the publisher does not state reuse terms (unconfirmed). Figures are republished as attributed statistical facts.

Sources

Tourism statistics by province, annual

Source
MOTS Domestic Tourism Statistics by province
Dataset
Domestic Tourism Statistics, classified by region and province (สถานการณ์การท่องเที่ยวในประเทศ รายจังหวัด): January–December cumulative table
Last updated by publisher
17 June 2026
Retrieved
23 September 2026
Licence
Not stated by the publisher (unconfirmed)
Source releases used (5)

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