Skip to content
ThailandStats
Menu

Northeastern region · TH-34

Ubon Ratchathani statistics

Ubon Ratchathani received 3,392,075 visitors in 2025 (3,355,268 Thai and 36,807 foreign), generating THB 8.4 billion in tourism revenue, according to the Ministry of Tourism and Sports. It ranked 31st of 77 provinces by visitors and 32nd by revenue.

Data through
2025
Updated
Source retrieved

Visitors

Revised

3.4million

visitors

−10.9% vs 2024 (3,808,230)

Period
2025
Source
Source: Ministry of Tourism and Sports

Tourism revenue

Revised

THB8.4billion

−6.7% vs 2024 (THB 9.0 billion)

Period
2025
Source
Source: Ministry of Tourism and Sports

Accommodation occupancy

Revised

54.2%

−4.0 points vs 2024 (58.2%)

Period
2025
Source
Source: Ministry of Tourism and Sports

Rank by visitors

Revised

31st

0.9% of all province visits

Period
2025, of 77
Source
Source: Ministry of Tourism and Sports

Visitors

Visitors to Ubon Ratchathani, by year2019 to 2025, Thai and foreign visitors combined.
01.3m2.5m3.8m5m20192021202320253.4m

Hollow markers show provisional or estimated values. Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Visitors to Ubon Ratchathani by yearThai and foreign visitors, counted in each province visited
YearAll visitorsThaiForeign
20253,392,0753,355,26836,807
20243,808,2303,766,54741,683
20233,110,3453,082,30628,039
20222,110,7622,101,1899,573
20211,037,2321,037,071161
20201,537,1781,502,31734,861
20193,217,8653,065,554152,311

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

What the figures show

Between 2019 and 2025, visitor numbers in Ubon Ratchathani were highest in 2024 (3,808,230) and lowest in 2021 (1,037,232). Visitors in 2025 were 5.4% higher than in 2019, the last year before the COVID-19 pandemic.

Foreign visitors made up 1.1% of visitors to Ubon Ratchathani in 2025, compared with 22.1% across all provinces. Tourism revenue averaged THB 2,475 per visitor, against THB 8,102 nationally (calculated by ThailandStats from the published totals).

The ministry counts a visitor in every province they visit, including day visitors and people visiting friends or relatives. These figures are therefore visits to Ubon Ratchathani, not a count of different people, and foreign visitors here are not the same measure as international arrivals to Thailand.

Tourism revenue

Tourism revenue in Ubon Ratchathani, by year2019 to 2025, revenue from Thai and foreign visitors, Thai baht.
02.5bn5bn7.5bn10bn20192021202320258.4bn

Hollow markers show provisional or estimated values. Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Tourism revenue in Ubon Ratchathani by yearRevenue from visitors, Thai baht
YearAll visitors (THB)From Thai visitors (THB)From foreign visitors (THB)
2025THB 8.4 billionTHB 8.3 billionTHB 112.3 million
2024THB 9.0 billionTHB 8.9 billionTHB 126.7 million
2023THB 7.7 billionTHB 7.6 billionTHB 80.8 million
2022THB 3.6 billionTHB 3.5 billionTHB 25.8 million
2021THB 1.5 billionTHB 1.5 billionTHB 270,000
2020THB 3.4 billionTHB 3.3 billionTHB 164.0 million
2019THB 8.0 billionTHB 7.4 billionTHB 613.5 million

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Accommodation

Accommodation in Ubon Ratchathani by yearOccupancy rate and guests staying in accommodation
YearOccupancy rate (%)Guests
202554.2%1,176,731
202458.2%1,235,085
202350.0%1,075,123
202241.3%936,218
202119.8%502,120
202034.1%770,295
201962.6%1,414,337

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Compared with the Northeastern region

Ubon Ratchathani ranked 6th of 20 provinces in the Northeastern region by visitors in 2025.

Northeastern region: provinces by visitors, 2025Rank in region; national rank of 77
ProvinceVisitorsRevenueRank in regionRank of 77
Nakhon Ratchasima9,607,827THB 24.8 billion19
Udon Thani5,171,939THB 14.5 billion218
Khon Kaen4,974,960THB 16.6 billion321
Nong Khai3,891,457THB 9.6 billion427
Buriram3,883,899THB 9.6 billion528
Ubon Ratchathani3,392,075THB 8.4 billion631
Kalasin2,831,216THB 3.8 billion735
Loei2,521,435THB 6.4 billion837
Nakhon Phanom2,374,612THB 4.7 billion940
Chaiyaphum2,082,671THB 3.3 billion1043
Sakon Nakhon1,962,886THB 3.6 billion1146
Mukdahan1,914,481THB 3.8 billion1248
Surin1,310,204THB 2.8 billion1359
Sisaket1,139,245THB 1.8 billion1465
Bueng Kan978,284THB 1.9 billion1568
Roi Et977,576THB 1.7 billion1669
Maha Sarakham733,209THB 1.4 billion1773
Yasothon638,185THB 1.1 billion1875
Nong Bua Lamphu392,939THB 483.4 million1976
Amnat Charoen303,933THB 455.1 million2077

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Nationally, Ubon Ratchathani ranked 32nd of 77 by tourism revenue in 2025. See the most visited provinces in Thailand for the full ranking.

About Ubon Ratchathani

Name in Thai
อุบลราชธานี
ISO 3166-2 code
TH-34
Region
Northeastern (six-region system)
Type
Province (changwat)
Location of Ubon Ratchathani in ThailandUbon Ratchathani
Ubon Ratchathani highlighted

Methodology

Figures are the Ministry of Tourism and Sports' January–December province table. The publisher defines visitors (ผู้เยี่ยมเยือน) as people travelling for tourism and other purposes such as visiting friends or relatives, whether or not they stay overnight, and whether they stay in accommodation, with friends or relatives, or elsewhere. Visitors are counted in each province they visit, so the national total is a count of province visits, not of people, and foreign visitors are not comparable with international arrivals. Revenue is the publisher's estimate of visitor spending in million baht. Occupancy is the accommodation occupancy rate in per cent. Each year is taken from the most recent release that reports it after review by the publisher's statistics committee (marked R), where one exists; the release is recorded for every value. The national figures are the publisher's own totals, not sums calculated by ThailandStats.

2020 and 2021 are marked P (preliminary). For those years the publisher counts foreign visitors as foreigners who entered Thailand before the border closure and stayed in the provinces, excluding foreigners working in Thailand.

The publisher's regional subtotals are not ingested: its regional grouping changed during the period and differs from the six-region system used on this site.

Two province names are misspelt in some releases (ประจวบศิรีขันธ์, ศรีษะเกษ) and are matched to Prachuap Khiri Khan and Sisaket.

Licence: the publisher does not state reuse terms (unconfirmed). Figures are republished as attributed statistical facts.

Sources

Tourism statistics by province, annual

Source
MOTS Domestic Tourism Statistics by province
Dataset
Domestic Tourism Statistics, classified by region and province (สถานการณ์การท่องเที่ยวในประเทศ รายจังหวัด): January–December cumulative table
Last updated by publisher
17 June 2026
Retrieved
23 September 2026
Licence
Not stated by the publisher (unconfirmed)
Source releases used (5)

Download the data

The downloads contain every province; filter the geography column for TH-34.

Long format: one row per period, place and breakdown.

All provinces