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Central region · TH-75

Samut Songkhram statistics

Samut Songkhram received 5,433,362 visitors in 2025 (5,249,486 Thai and 183,876 foreign), generating THB 7.7 billion in tourism revenue, according to the Ministry of Tourism and Sports. It ranked 17th of 77 provinces by visitors and 38th by revenue.

Data through
2025
Updated
Source retrieved

Visitors

Revised

5.4million

visitors

−3.2% vs 2024 (5,610,458)

Period
2025
Source
Source: Ministry of Tourism and Sports

Tourism revenue

Revised

THB7.7billion

+1.3% vs 2024 (THB 7.6 billion)

Period
2025
Source
Source: Ministry of Tourism and Sports

Accommodation occupancy

Revised

59.7%

+1.3 points vs 2024 (58.5%)

Period
2025
Source
Source: Ministry of Tourism and Sports

Rank by visitors

Revised

17th

1.5% of all province visits

Period
2025, of 77
Source
Source: Ministry of Tourism and Sports

Visitors

Visitors to Samut Songkhram, by year2019 to 2025, Thai and foreign visitors combined.
02.5m5m7.5m10m20192021202320255.4m

Hollow markers show provisional or estimated values. Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Visitors to Samut Songkhram by yearThai and foreign visitors, counted in each province visited
YearAll visitorsThaiForeign
20255,433,3625,249,486183,876
20245,610,4585,444,971165,487
20235,925,8775,780,793145,084
20224,528,6954,504,28524,410
2021881,906881,252654
20201,309,1631,300,4108,753
20192,074,1342,019,33854,796

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

What the figures show

Between 2019 and 2025, visitor numbers in Samut Songkhram were highest in 2023 (5,925,877) and lowest in 2021 (881,906). Visitors in 2025 were 162.0% higher than in 2019, the last year before the COVID-19 pandemic.

Foreign visitors made up 3.4% of visitors to Samut Songkhram in 2025, compared with 22.1% across all provinces. Tourism revenue averaged THB 1,409 per visitor, against THB 8,102 nationally (calculated by ThailandStats from the published totals).

The ministry counts a visitor in every province they visit, including day visitors and people visiting friends or relatives. These figures are therefore visits to Samut Songkhram, not a count of different people, and foreign visitors here are not the same measure as international arrivals to Thailand.

Tourism revenue

Tourism revenue in Samut Songkhram, by year2019 to 2025, revenue from Thai and foreign visitors, Thai baht.
02.5bn5bn7.5bn10bn20192021202320257.7bn

Hollow markers show provisional or estimated values. Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Tourism revenue in Samut Songkhram by yearRevenue from visitors, Thai baht
YearAll visitors (THB)From Thai visitors (THB)From foreign visitors (THB)
2025THB 7.7 billionTHB 7.4 billionTHB 305.7 million
2024THB 7.6 billionTHB 7.3 billionTHB 283.8 million
2023THB 7.3 billionTHB 7.1 billionTHB 238.9 million
2022THB 4.9 billionTHB 4.8 billionTHB 47.5 million
2021THB 935.3 millionTHB 933.7 millionTHB 1.6 million
2020THB 1.7 billionTHB 1.7 billionTHB 16.7 million
2019THB 3.1 billionTHB 3.0 billionTHB 85.0 million

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Accommodation

Accommodation in Samut Songkhram by yearOccupancy rate and guests staying in accommodation
YearOccupancy rate (%)Guests
202559.7%745,327
202458.5%787,751
202356.5%775,147
202246.4%700,346
202113.0%215,096
202038.5%495,409
201964.1%765,262

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Compared with the Central region

Samut Songkhram ranked 4th of 22 provinces in the Central region by visitors in 2025.

Central region: provinces by visitors, 2025Rank in region; national rank of 77
ProvinceVisitorsRevenueRank in regionRank of 77
Bangkok56,940,639THB 896.6 billion11
Ayutthaya10,920,145THB 24.2 billion27
Suphanburi5,863,279THB 11.5 billion316
Samut Songkhram5,433,362THB 7.7 billion417
Saraburi5,128,146THB 9.6 billion519
Nakhon Pathom5,094,929THB 8.6 billion620
Lopburi4,704,810THB 8.3 billion722
Samut Prakan4,266,177THB 9.3 billion825
Nonthaburi4,243,527THB 7.5 billion926
Pathum Thani3,586,602THB 6.0 billion1030
Phitsanulok3,382,869THB 9.9 billion1132
Nakhon Nayok3,053,513THB 7.7 billion1234
Phetchabun2,817,509THB 10.0 billion1336
Nakhon Sawan2,475,040THB 6.7 billion1438
Samut Sakhon1,633,871THB 3.0 billion1551
Sukhothai1,479,392THB 3.9 billion1654
Chai Nat1,229,154THB 2.1 billion1761
Ang Thong1,206,079THB 1.8 billion1863
Uthai Thani1,072,728THB 1.9 billion1966
Sing Buri943,505THB 1.7 billion2070
Kamphaeng Phet942,365THB 2.0 billion2171
Phichit856,104THB 1.7 billion2272

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Nationally, Samut Songkhram ranked 38th of 77 by tourism revenue in 2025. See the most visited provinces in Thailand for the full ranking.

About Samut Songkhram

Name in Thai
สมุทรสงคราม
ISO 3166-2 code
TH-75
Region
Central (six-region system)
Type
Province (changwat)
Location of Samut Songkhram in ThailandSamut Songkhram
Samut Songkhram highlighted

Methodology

Figures are the Ministry of Tourism and Sports' January–December province table. The publisher defines visitors (ผู้เยี่ยมเยือน) as people travelling for tourism and other purposes such as visiting friends or relatives, whether or not they stay overnight, and whether they stay in accommodation, with friends or relatives, or elsewhere. Visitors are counted in each province they visit, so the national total is a count of province visits, not of people, and foreign visitors are not comparable with international arrivals. Revenue is the publisher's estimate of visitor spending in million baht. Occupancy is the accommodation occupancy rate in per cent. Each year is taken from the most recent release that reports it after review by the publisher's statistics committee (marked R), where one exists; the release is recorded for every value. The national figures are the publisher's own totals, not sums calculated by ThailandStats.

2020 and 2021 are marked P (preliminary). For those years the publisher counts foreign visitors as foreigners who entered Thailand before the border closure and stayed in the provinces, excluding foreigners working in Thailand.

The publisher's regional subtotals are not ingested: its regional grouping changed during the period and differs from the six-region system used on this site.

Two province names are misspelt in some releases (ประจวบศิรีขันธ์, ศรีษะเกษ) and are matched to Prachuap Khiri Khan and Sisaket.

Licence: the publisher does not state reuse terms (unconfirmed). Figures are republished as attributed statistical facts.

Sources

Tourism statistics by province, annual

Source
MOTS Domestic Tourism Statistics by province
Dataset
Domestic Tourism Statistics, classified by region and province (สถานการณ์การท่องเที่ยวในประเทศ รายจังหวัด): January–December cumulative table
Last updated by publisher
17 June 2026
Retrieved
23 September 2026
Licence
Not stated by the publisher (unconfirmed)
Source releases used (5)

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