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Northern region · TH-56

Phayao statistics

Phayao received 1,166,743 visitors in 2025 (1,124,512 Thai and 42,231 foreign), generating THB 2.8 billion in tourism revenue, according to the Ministry of Tourism and Sports. It ranked 64th of 77 provinces by visitors and 60th by revenue.

Data through
2025
Updated
Source retrieved

Visitors

Revised

1.2million

visitors

+12.4% vs 2024 (1,037,898)

Period
2025
Source
Source: Ministry of Tourism and Sports

Tourism revenue

Revised

THB2.8billion

+13.9% vs 2024 (THB 2.5 billion)

Period
2025
Source
Source: Ministry of Tourism and Sports

Accommodation occupancy

Revised

67.2%

+4.7 points vs 2024 (62.4%)

Period
2025
Source
Source: Ministry of Tourism and Sports

Rank by visitors

Revised

64th

0.3% of all province visits

Period
2025, of 77
Source
Source: Ministry of Tourism and Sports

Visitors

Visitors to Phayao, by year2019 to 2025, Thai and foreign visitors combined.
0500k1m1.5m2m20192021202320251.2m

Hollow markers show provisional or estimated values. Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Visitors to Phayao by yearThai and foreign visitors, counted in each province visited
YearAll visitorsThaiForeign
20251,166,7431,124,51242,231
20241,037,898994,38543,513
20231,027,375984,23443,141
2022980,376949,06931,307
2021315,015312,8952,120
2020411,082403,3807,702
2019657,377630,22027,157

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

What the figures show

Between 2019 and 2025, visitor numbers in Phayao were highest in 2025 (1,166,743) and lowest in 2021 (315,015). Visitors in 2025 were 77.5% higher than in 2019, the last year before the COVID-19 pandemic.

Foreign visitors made up 3.6% of visitors to Phayao in 2025, compared with 22.1% across all provinces. Tourism revenue averaged THB 2,420 per visitor, against THB 8,102 nationally (calculated by ThailandStats from the published totals).

The ministry counts a visitor in every province they visit, including day visitors and people visiting friends or relatives. These figures are therefore visits to Phayao, not a count of different people, and foreign visitors here are not the same measure as international arrivals to Thailand.

Tourism revenue

Tourism revenue in Phayao, by year2019 to 2025, revenue from Thai and foreign visitors, Thai baht.
01.3bn2.5bn3.8bn5bn20192021202320252.8bn

Hollow markers show provisional or estimated values. Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Tourism revenue in Phayao by yearRevenue from visitors, Thai baht
YearAll visitors (THB)From Thai visitors (THB)From foreign visitors (THB)
2025THB 2.8 billionTHB 2.7 billionTHB 119.1 million
2024THB 2.5 billionTHB 2.4 billionTHB 118.5 million
2023THB 2.4 billionTHB 2.3 billionTHB 112.0 million
2022THB 1.9 billionTHB 1.9 billionTHB 66.5 million
2021THB 549.7 millionTHB 545.6 millionTHB 4.0 million
2020THB 829.3 millionTHB 818.5 millionTHB 10.8 million
2019THB 1.4 billionTHB 1.4 billionTHB 43.2 million

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Accommodation

Accommodation in Phayao by yearOccupancy rate and guests staying in accommodation
YearOccupancy rate (%)Guests
202567.2%593,477
202462.4%519,918
202363.4%506,145
202261.5%446,281
202120.9%131,024
202033.6%182,280
201947.7%290,150

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Compared with the Northern region

Phayao ranked 9th of 9 provinces in the Northern region by visitors in 2025.

Northern region: provinces by visitors, 2025Rank in region; national rank of 77
ProvinceVisitorsRevenueRank in regionRank of 77
Chiang Mai12,091,992THB 112.7 billion15
Chiang Rai6,560,373THB 52.0 billion212
Lampang1,883,958THB 6.2 billion349
Nan1,622,777THB 4.7 billion452
Lamphun1,415,425THB 2.2 billion555
Phrae1,384,339THB 3.3 billion657
Mae Hong Son1,348,584THB 7.0 billion758
Uttaradit1,209,966THB 2.6 billion862
Phayao1,166,743THB 2.8 billion964

Source: Ministry of Tourism and Sports, Domestic Tourism Statistics by province.

Nationally, Phayao ranked 60th of 77 by tourism revenue in 2025. See the most visited provinces in Thailand for the full ranking.

About Phayao

Name in Thai
พะเยา
ISO 3166-2 code
TH-56
Region
Northern (six-region system)
Type
Province (changwat)
Location of Phayao in ThailandPhayao
Phayao highlighted

Methodology

Figures are the Ministry of Tourism and Sports' January–December province table. The publisher defines visitors (ผู้เยี่ยมเยือน) as people travelling for tourism and other purposes such as visiting friends or relatives, whether or not they stay overnight, and whether they stay in accommodation, with friends or relatives, or elsewhere. Visitors are counted in each province they visit, so the national total is a count of province visits, not of people, and foreign visitors are not comparable with international arrivals. Revenue is the publisher's estimate of visitor spending in million baht. Occupancy is the accommodation occupancy rate in per cent. Each year is taken from the most recent release that reports it after review by the publisher's statistics committee (marked R), where one exists; the release is recorded for every value. The national figures are the publisher's own totals, not sums calculated by ThailandStats.

2020 and 2021 are marked P (preliminary). For those years the publisher counts foreign visitors as foreigners who entered Thailand before the border closure and stayed in the provinces, excluding foreigners working in Thailand.

The publisher's regional subtotals are not ingested: its regional grouping changed during the period and differs from the six-region system used on this site.

Two province names are misspelt in some releases (ประจวบศิรีขันธ์, ศรีษะเกษ) and are matched to Prachuap Khiri Khan and Sisaket.

Licence: the publisher does not state reuse terms (unconfirmed). Figures are republished as attributed statistical facts.

Sources

Tourism statistics by province, annual

Source
MOTS Domestic Tourism Statistics by province
Dataset
Domestic Tourism Statistics, classified by region and province (สถานการณ์การท่องเที่ยวในประเทศ รายจังหวัด): January–December cumulative table
Last updated by publisher
17 June 2026
Retrieved
23 September 2026
Licence
Not stated by the publisher (unconfirmed)
Source releases used (5)

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